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The section called "Casino Customers: Who Are They?" paints the same picture of casino customers we've seen in surveys over the last decade. Conducted for Harrah's by the NFO World Group, the survey finds a median household income of $53,204 for casino players, compared with a median of $45,781 for the overall U.S. population.
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they “strongly agree” that gambling is a personal choice, while 75 percent of young adults and 58 percent of older adults said they “strongly agree” that they should be able to visit a casino and spend their money the way they want. 92472mvpR1 6/20/03 10:24 AM Page 15 How do casinos market to customers? - Quora Aug 29, 2017 · A modern casino uses some of the following to market to it’s customers: Player tracking systems; A player tracking system allows the casino to track how much the customer is betting and enables the operator to separate their customers into different segments and target them accordingly. How Casinos Can Find and Target Their Favorite Customers May 13, 2009 · While adult patrons of a hit movie, for example, know they will spend about $8 to $10 on a ticket, perhaps buy soda and popcorn and then head home, some casino customers lose huge sums of … Critical Behaviors and Trends of Casino Customers: A New This study presents a new customer segmentation model for the North American gaming industry based on 280,000 survey responses obtained in 2008 and 2009. The purpose of this model is to identify critical behaviors and trends of casino customers that will help casino management better understand and connect with their target customers.